Armed with a laptop, camera and microphone, retailers can put their expert employees to work to demo products, suggest purchases, and answer customer questions. Some retailers may want to establish robust video production capabilities along the lines of QVC. However, most retailers can deliver an assisted sales experience online by leveraging existing sales teams and giving them live interactive video tools that can be used in-store. As long as the back-end technology is on the website, the retailer can collect their own first-person customer data, and use that data to optimize online video-driven sales workflows and sales strategies.